Description “J C has not only opened his book of knowledge to anyone wanting to earn a good living performing at events. He has also left no stone unturned with just about every conceivable angle on the subject of ‘event performing’ meticulously covered. I can only but applaud him on his valuable efforts.” ~ Mark Parker, Illusion Designer “The Event Magician” is a two volume set written to cater to ALL types of magicians who perform for special events. The event industry is likely the first industry that a budding magician will find work in. For 80% of the professional and semi-professional magicians in the world, all of their work is from special events of all kinds. “The Event Magician Volume 2: The Business of Magic for Special Events” features 75 pages of practical information on building a professional career in the event industry. Contents include: UNDERSTANDING THE BUSINESS The Business of The Event Magician The Value of The Event Magician The Make-up of The Event Industry The Event Magician’s Competition Business Resources for the Event Magician POSITIONING THE EVENT MAGICIAN AND THE SHOW What is Positioning? Examples of Positioning an Event Magician – An Illusionist, A Close-up Magician & A Mentalist Crafting a Position of a Team The Event Magician and The Magic Evolution The Power of Lesser Logic for The Event Illusionist THE EVENT MAGICIAN’S ESSENTIAL MARKETING TOOLS Digital Marketing Tools Hardcopy Marketing Tools OTHER MARKETING TOOLS FOR THE EVENT MAGICIAN Referrals Direct Marketing Newsletter Postcards Tradeshows/ Exhibitions Networking Events Advertising Social Media Internet Marketing Publicity/ Media Features BUSINESS DOCUMENTS FOR THE EVENT MAGICIAN Fees Payment Terms Official Quotation Confirmation of Services Invoice Non-Disclosure Agreements BONUS CHAPTER: PRODUCING A VIP FOR SPECIAL EVENTS Staging an Appearance Illusion for Events Simplex VIP Production ANNEX A: PROMOTIONAL PHOTOS 74 pages. Perfect bound. 8.5″ x 11″. Reviews: “Very Clever!…The ending question here is: Are these books worth the money? Yes! ” – Christian, MyLovelyAssistant 4/3/2012 Full Review
